Veja Pets
Trade Marketing
Overview
This project focused on the development of promotional materials combining multiple brands within the household care segment. While Veja was the primary product featured, the piece also included complementary brands such as Lysol(cleaning), SBP and Mortein (pest control), and Bom Ar (home fragrance).
The challenge was to communicate multiple categories and brands within a single cohesive layout.
Objective
To design a campaign that would:
Highlight Veja as the main product
Integrate supporting brands within the same communication
Present a large volume of information clearly and effectively
Avoid visual confusion despite content complexity
Approach
The project focused on structuring information in a clear and strategic way across both sides of the piece.
Organized content to differentiate primary and secondary products
Used layout and hierarchy to guide the viewer’s attention
Distributed information between front and back to improve readability
Ensured visual consistency across different brand elements
Design Decisions
Prioritized Veja as the focal point while integrating other brands as supporting elements
Created clear hierarchy to distinguish between product categories
Used spacing, alignment, and grouping to reduce visual overload
Balanced multiple brand identities within a cohesive composition
Structured content to allow quick understanding even with high information density
Outcome
The final piece successfully communicates multiple brands and product categories in a clear and organized way. By establishing hierarchy and structure, the design transforms a complex set of information into an accessible and easy-to-navigate visual, supporting both product visibility and overall communication effectiveness.