Sustagen Senior
Trade Marketing
Overview
Sustagen Senior is a nutritional supplement targeted at older adults, commonly sold in pharmacy environments where multiple competing products are displayed side by side.
This project focused on developing visual solutions to increase product visibility at the point of sale, while also exploring brand activation opportunities beyond retail.
Objective
To create a visual strategy that would:
Increase product visibility in pharmacy environments
Highlight key product features and benefits clearly
Differentiate the product from competitors at the point of sale
Extend the brand experience through promotional kits and events
Approach
The project combined retail-focused design with brand activation concepts.
Designed POS materials to stand out in high-competition environments
Structured communication to clearly present product benefits
Explored the creation of branded kits for promotional use
Developed concepts for activation in contexts such as street running events
Design Decisions
Prioritized clear and bold communication to ensure visibility from a distance
Organized information to make product benefits quickly understandable
Created layouts that attract attention without compromising clarity
Extended the visual identity into physical kits and event-related materials
Considered real-world usage in pharmacies and promotional environments
Outcome
The final proposal enhances product visibility at the point of sale while maintaining clear and accessible communication. By expanding the concept into branded kits and event activations, the project also explores new ways to engage the audience beyond retail, strengthening brand presence and recognition.