SBP Season 2023
Trade Marketing
Overview
This project focused on the development of a seasonal promotional campaign combining multiple brands in the pest control category, including SBP, Repelex, and Mortein.
The campaign was built around a promotional mechanic: consumers who purchased a product kit could enter for a chance to win cash prizes. This required clear communication of both the products and the promotion.
Objective
To create campaign visuals that would:
Promote bundled product kits across multiple brands
Clearly communicate the “buy and win” mechanic
Capture attention in competitive retail environments
Maintain clarity despite multiple brands and promotional information
Approach
The project focused on combining promotional messaging with multi-brand communication.
Structured layouts to integrate three brands within a single visual system
Prioritized the promotional mechanic as a key message
Organized information to ensure quick understanding at a glance
Designed visuals adapted for retail and promotional formats
Design Decisions
Balanced visibility between multiple brands while maintaining hierarchy
Highlighted the prize mechanic to attract attention and drive engagement
Used clear grouping and spacing to avoid visual confusion
Structured content to guide the viewer through product → promotion → action
Ensured consistency across all campaign materials
Outcome
The final campaign communicates multiple products and a promotional incentive in a clear and engaging way. By structuring information effectively, the design supports both product visibility and understanding of the promotion, helping drive participation and interest.