FINISH Sales Kit
Trade Marketing
Overview
Finish is a global dishwasher detergent brand owned by Reckitt, positioned around high-performance cleaning and convenience in everyday routines.
This project explores the development of a sales kit designed for B2B communication, targeting supermarket partners and large retailers.
Objective
To create a sales kit that would:
Support product positioning and highlight Finish’s superiority in the market
Engage partners through a memorable and experiential concept
Provide a persuasive tool for commercial presentations and partnerships
Approach
The project was developed as a physical and visual experience to strengthen engagement with partners.
Created a sales kit combining printed materials and physical elements
Included ingredients for preparing pasta at home, connecting the concept to a real-life moment
Designed a promotional brochure to support product communication
Focused on storytelling to connect product benefits with lifestyle scenarios
Design Decisions
Used the act of cooking as a relatable entry point to introduce the product
Reinforced the idea that “mess is part of the experience,” positioning Finish as the solution
Designed materials to be both informative and engaging in a B2B context
Balanced promotional messaging with an experiential approach to increase memorability
Outcome
The final sales kit transforms a commercial presentation into an interactive experience, helping communicate product value in a more engaging and tangible way. By connecting everyday moments (cooking and cleaning), the project strengthens the perception of Finish as a practical and reliable solution.